Consumer Insight e-learning program
This program is structured with seven modules, other modules are currently being prepared. Each module is available in english and french.
| Module | Title | Theoretical input | Examples | Quiz | Average observed duration |
|---|---|---|---|---|---|
| Module 1 | Introduction to the consumer insight concept | 25' | |||
| Module 2 | Focus on motivations | 25' | |||
| Module 3 | Focus on tensions | 20' | |||
| Module 4 | Writing insights | 35' | |||
| Module 5 | Structure of a marketing concept | 30' | |||
| Module 6 | Focus on benefits, advantages and features | 30' | |||
| Module 7 | Focus on the RTB (Reason to Believe) | 20' | |||
by default | |||||